3D Design System

Maxomedia sought to revitalize their visual identity, aligning it with their user-centered approach that accompanies the client throughout the entire customer journey. In response, I spearheaded the development of their new design system, featuring lifelike 3D models.

In the quest for a metaphor that resonates with the user journey, the idea of a pinball machine emerged, offering a playful and engaging representation of the process. Additionally, I crafted various other 3D elements for their presentations and stationary, ensuring a cohesive and engaging representation of their brand across diverse mediums.

Employing a user-centered approach, I meticulously crafted the page layout using Figma, delving into Blender for the intricate 3D modeling of design system elements and animations. To ensure seamless compatibility across all screens, I fine-tuned the rendered animation frames using Adobe Premiere Pro.

Notably, the development process was conceived with the future in mind, envisioning an interactive header pinball for a subsequent iteration.

For an immersive firsthand experience, I invite you to explore: the Parkour Principle.

  • COMPANY: Maxomedia AG
  • RELEASE DATE: November 2021
  • TAGS: User Experience, Design System, 3D Modeling, 3D Animation, JavaScript

A little taste of the 3D model behind the animation.

This is the key visual that will greet you when you visit Maxomedia's homepage.